We appreciate the trust you place in us. That’s why we insist upon the highest standards of transaction security and confidentiality of customer information. This Privacy Policy describes how Persistent Digital Commerce Private Limited and its affiliates (collectively “PehchanKiDukan, we, us, our”) collect, use, share or otherwise process your personal information through our “PehchanKiDukan” application. To understand our information gathering and dissemination practices, please read the following statement.
Please note that our privacy policy is subject to change at any time without notice. To ensure you are aware of any changes, we encourage you to review this policy periodically.
By using this Application, you accept the terms of this Privacy Policy. If you do not agree, please do not use or access our application.
Simply by using the Application, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy forms part of and is subject to the Terms of Use.
Collection of personal data and other information
When you register and use our App, you generally provide us with your name, email address, mobile number, age, username, password and other registration information (“Personal Information”). From time to time, we may collect and store personal information that you provide to us. Our main goal is to provide a safe, efficient, seamless and personalized experience. This allows us to provide the services and features that best meet your needs and to improve our app to make your experience safer and easier. Most importantly, we collect the personal information we deem necessary to achieve this purpose
In general, you can use certain features of the Application without telling us who you are or revealing any personal information about yourself. However, when you download the Application, we collect information about your mobile phone, including, but not limited to, the type of mobile device you use, your mobile device’s unique identifier, your mobile device’s IP address, your phone number, your operating system, the type of mobile web browser you use (“Automatically Collected Information”), whether or not you register with the Application, once you provide us with your personal information, you are to us no longer anonymous. As far as possible, we indicate which fields are mandatory and which are optional. You always have the opportunity to refuse to share information by choosing not to use a particular service or feature of the Application. We may automatically track certain information about you depending on how you use our application. We use this information for internal research into our users’ demographics, interests and behavior to better understand, protect and serve our users. This information is collected and analyzed in aggregate form. This information may include the products and pages you view in the app, your mobile phone information and your IP address.
When you visit the Application, we may use GPS technology (or other similar technology) to determine your current location, determine the city in which you are located and to display a location map with promotional material. We do not share your current location with other users or partners.
We collect data about your use of the app to analyze our website traffic, measure the effectiveness of promotions and promote trust and safety. Analyzing this data can also help us provide information tailored to your interests. In addition, on some pages of the Application you may encounter similar data collection devices provided by third parties. We do not control the use of such devices by third parties.
When you use the app to access your account, we collect information about your user behavior.
If you send us personal correspondence such as emails or letters, or if other users or third parties send us correspondence about your activities or postings in the Application, we may collect this information in a file specific to you.
If you choose to post messages or leave comments on our message boards, chat rooms or other message areas, we collect the information you provide. We retain this information to the extent permitted by law to resolve disputes, provide customer support and troubleshoot problems.
When you transact with us, we collect additional information such as billing address, credit/debit card number, credit/debit card expiration date and/or other payment instrument details and tracking information.
We may collect personal information (email address, name, telephone number, credit/debit card/other payment instrument details, etc.) from you when you create an account with us.
Use of Demographic / Profile Data / Your Information
We use personal information to provide the services you have requested. If we use your personal data for marketing purposes, we offer you the opportunity to opt out of such use. We use your personal information to resolve disputes; troubleshooting; contribute to promoting a safe service; bill collector; Measure consumer interest in our products and services, inform you about online and offline offers, products, services and updates; Personalize your experience; Detect and protect against errors, fraud and other criminal activity; apply our Terms and Conditions; and as otherwise described upon receipt.
As part of our efforts to continually improve our product and service offerings, we collect and analyze demographic and profile information about our users’ activities on our Application.
We identify and use your IP address to diagnose problems with our server and to administer our application. Your IP address is also used to identify you and gather broad demographic information. Your IP address, Mac address and mobile device ID are recorded every time information is updated in the system.
From time to time we may ask you to complete optional online surveys. These surveys may ask you to provide contact and demographic information (e.g. your PIN, age or income level). We use this data to personalize your experience with our application, to provide you with content that we think may be of interest to you, and to display content based on your preferences.
Sharing of personal information
We may share personal information with our other corporate entities and affiliates/business partners to detect and prevent identity theft, fraud, and other potentially illegal activities; Linking linked or multiple accounts to prevent misuse of our services; and enable the provision of requested shared or co-branded services where such services are provided by more than one business entity.
We may disclose personal information if required to do so by law or if we have a good faith belief that such disclosure is reasonably necessary to respond to a subpoena, court order or other legal process. We may disclose personal information to law enforcement authorities, third party rights holders or others if we believe in good faith that such disclosure is reasonably necessary to: enforce our Terms and Conditions or Privacy Policy; respond to claims that an advertisement, post or other content violates the rights of others; or protect the rights, property or personal safety of our users or the public.
We and our affiliates will share/sell some or all of your personal information to another business entity if we (or our assets) intend to merge with or be acquired by such business entity or to undertake a corporate restructuring, amalgamation or restructuring . If such a transaction occurs, the other company (or the new combined company) will be required to comply with this Privacy Policy with respect to your personal information.
Advertisements
When you use our application, we may engage third-party advertising companies to serve you advertisements.These companies may use information (including your name, address, email address or telephone number) about your visits to this and other applications or websites in order to provide advertisements about goods and services of interest to you.
The information collected about you by an application platform is subject to the policies of that platform, over which we have no influence. As mentioned above, we collect information about you when you use our application. This information is subject to this Privacy Policy.
Choice/Opt-Out
In accordance with our data collection policy for each of our identifiers, we offer all users the opportunity to opt-out of receiving non-essential communications (advertising, marketing) from us on behalf of our partners and from us in general at any given time by creating an account. You can easily prevent the app from collecting data by uninstalling the app. You can use standard uninstall processes that may be available on your mobile device or through the App.
If you want to remove your contact details from all PehchanKiDukan.com lists and newsletters, please visit the unsubscribe option provided in such newsletters.
Links to Other Sites
Our application may contain links to other websites that may collect personal information about you. PehchanKiDukan.com is not responsible for the privacy practices or the content of such linked sites.
Security Precautions
Our App has strict security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once we have your information, we follow strict security guidelines to protect it from unauthorized access. We aim to ensure appropriate security of the information we process and store, but we cannot guarantee that this security system will prevent all potential security breaches.
Data Retention Policy, Managing Your Data
We retain the data you provide for as long as you use the Application and for a reasonable period thereafter. If you would like us to delete user data that you have provided through the App, please contact us and we will respond within a reasonable time. Please note that the data provided by the user may be necessary, in whole or in part, for the proper functioning of the application. If you want to prevent us from collecting personal or other information, you can uninstall the application.
Your Consent
By using the App and/or providing your information, you consent to the collection and use of the information you disclose in the App in accordance with this Privacy Policy, including, without limitation, your consent to share your information in accordance with this Privacy Policy.
If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.
Grievance Officer
Mr. Prashant Singh Hada
Persistent Digital Commerce Private Limited
6 A, Nehru Colony, Thatipur
Gwalior – 474011, Madhya Pradesh, India
Email: support@pehchankidukan.in
Questions?
Please contact us regarding any questions regarding this policy.