PRIVACY POLICY
We appreciate your trust in us and recognize the importance of secure transactions and information security. This privacy policy describes how Persistent Digital Commerce Private Limited. and its affiliates (collectively “we, us, our”) collect, use, share, or process your personal information through the PehchanKiDukan website [pehchankidukan.in], and its mobile application (hereinafter referred to as the “Platform”).
Although you can browse parts of the Platform without sharing any information with us, please note that we do not provide any product or service under this Platform outside India. By accessing this platform, by providing your information, or by using our products/services, you expressly agree to be bound by the terms and conditions of this Privacy Policy, Terms of Use, and applicable service/product terms and conditions and agree to be governed by the laws of India, including but not limited to applicable data protection and privacy laws. If you do not agree, please do not use or access our Platform.
Collecting your information
When you use our platform, we collect and store information that you provide to us from time to time. In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. When you provide us with your personal information, you are no longer anonymous to us. Where possible, we indicate which fields are required and which are optional. You always have the option not to provide information by choosing not to use a particular service, product, or feature on the Platform.
We may collect personal information (such as email address, delivery address, name, phone number, credit/debit card and other payment instrument details) when you create an account or transact with us or participate in any events or contests. While you may browse certain parts of our Platform without being a registered member, certain activities (such as placing an order or using content or services online) require registration. We use your contact information to send you offers based on your previous orders and preferences.
We may track your purchasing behaviour, interests, and other information you choose to provide on our Platform. We use this information to conduct internal research on user demographics, interests, and behaviour to better understand, protect, and serve our users. This information is compiled and analyzed on an aggregate basis. This information may include the URL you came from (whether this URL is on our Platform or not), the URL you go to next (whether this URL is on our Platform or not), your browser information, and your IP address.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect this information in a file specific to you.
If you choose to post messages on our message boards, chat rooms or other message areas or leave comments on the Platform or on social networks operated by us, or if you use voice commands, trial and virtual purchases or similar features for purchases on the Platform, we will collect the information you provide to us. We retain this information as necessary to resolve disputes, provide customer support, troubleshoot problems, or for internal research and analysis purposes, as permitted by law.
Cookies
For data collection, we use “cookies,” on certain pages of our Platform to analyze website flow, measure advertising effectiveness, and promote trust and security. “Cookies” are small files placed on your hard drive that help us provide our services. Cookies do not contain your personal information. We provide certain features that are only available through the use of “cookies.” We also use cookies to reduce the need for you to enter your password/re-login during a session. Cookies also help us provide you with information tailored to your interests. Most cookies are “session cookies”. This means that it is automatically deleted from your hard drive at the end of your session. If your browser allows, you are free to refuse/delete cookies at any time. However, if you do so, you may be unable to use certain features of the Platform and may be required to re-enter your password more frequently during your session. Additionally, certain pages of the Platform may display “cookies” or similar devices placed by third parties. We do not control the use of cookies by third parties. We use third-party cookies, such as Google Analytics, for marketing and analytics purposes. Google Analytics helps us understand how our customers use our website. For more information about how Google uses your personal data, please visit https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You can also control the use of cookies at the individual browser level. However, if you choose to disable cookies, your use of certain features of the Service may be limited.
Use of Demographic Data/Profiles/Your Information
We use your personal information to provide the products and services you have requested. If we use your personal data for marketing purposes, we offer you the ability to opt out of such use.
With your consent, we may have access to your text messages, instant messages, address book contacts, location, camera, photo gallery and device information. We may also ask you for your PAN number, GST number, government ID number and Know Your Customer (KYC) information to: (i) verify your eligibility for certain products and services, including but not limited to credit, and payment for products or services; (ii) issue a GST invoice for products and services purchased for your business; (iii) Improve your experience on the Platform and provide access to products and services offered by us, vendors, affiliates, or credit partners. You understand that your lack of consent may affect your access to these products/services.
We use your personal information to help vendors and business partners process and fulfill orders; improve customer experience; dispute resolution; troubleshoot; contribute to promoting a safe service; bill collector; measure consumer interest in our products and services; to inform you about online and offline offers, products, services and updates; Personalize and improve your experience; Detect and protect against errors, fraud and other criminal activity; apply our Terms and Conditions; and as otherwise described at the time the information was collected.
Occasionally we may ask you to participate in optional surveys conducted by us or by a third-party market research company. These surveys may ask you for personal information, contact information, date of birth, demographic information (e.g. zip code, age or income level), attributes such as your interests, information about your family or lifestyle, your behaviour or purchasing history, preferences, etc. and other such information that you can provide. Surveys may involve the collection of voice or video data, participation in which would be completely voluntary. We use this data to personalize your experience on our platform, to provide you with content that we think may be of interest to you, and to display content based on your preferences.
As part of our efforts to continually improve our product and service offerings, we and our partners collect and analyze demographic and profile information about our users’ activities on our platform. We identify and use your IP address to diagnose problems with our server and to administer our platform. Your IP address is also used to identify you and gather broad demographic information.
Sharing of personal information
We may share personal information internally with our, affiliates, related companies and with other third parties, including Credit Bureaus, for purposes of providing products and services offered by them, such as personal loans, the deferred payment options, through our lending partners. These entities and affiliates may share such information with their affiliates, business partners and other third parties for the purpose of conducting the required checks, namely for the purpose of credit underwriting, providing you with their products and services and may market to you as a result of such sharing unless you explicitly opt-out.
We may share personal information internally within our company, affiliates and other third parties. We may share your personal information with third parties, such as suppliers and business partners. This disclosure may be necessary for us to provide you with access to our products and services, process your orders; improve your experience; provide product feedback; collect your payments; comply with our legal obligations; conduct market research or surveys; to enforce our Terms of Use; Facilitate our marketing and promotional activities; analyze data; for customer service support; to prevent, detect, mitigate and investigate fraudulent or illegal activities related to our products and services.
We may disclose personal information to law enforcement authorities, third-party rights holders, or others if we believe in good faith that such disclosure is reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, post, or other content violates the rights of others; or protect the rights, property or personal safety of our users or the public.
We and our affiliates will share/sell some or all of your personal information with another business entity if we (or our assets) consider merging with or acquiring that business organization or reorganizing, merging or restructuring the company. If such a transaction occurs, another business entity (or a new combined entity) will be required to follow this Privacy Policy with respect to your personal information.
We may disclose personal information if required to do so by law or if we have a good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders or other legal processes.
Security Precautions
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Each time you access your account information, we provide you with secure server usage. Once we have your information, we follow our security principles to protect it from unauthorized access. However, by using the Platform, users accept the security implications inherent in the transmission of data over the Internet and the World Wide Web, complete security cannot always be guaranteed and, therefore, there will always be certain risks when using the Platform. Users are responsible for ensuring the protection of their account login profile and password.
Advertisements on the Platform
We use third-party advertising companies to serve ads when you visit our Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this Site and other Sites to provide targeted advertising, and personalization of goods and services that interest you. You have the option to opt out of personalized ad tracking by using the “Turn off ad personalization” setting in the settings app on your device. We will no longer have access to your GAID(Google Advertising ID) once you select this feature.
Choice/Opt-Out
We provide all users the opportunity to opt out of receiving non-essential (advertising, marketing-related) communications after creating an account with us. If you do not want to receive promotional communications from us, please log in to the Platform Notification Preferences page [https://www.pehchankidukan.in] to opt out/cancel the registration.
Links to Other Websites
Our Platform may provide links to other websites or applications that may collect personal information about you. We are not responsible for the privacy practices or content of these linked sites.
Children’s Information
Use of our Platform is intended only for persons who can form legally binding contracts under the Indian Contract Act, of 1872. We do not intend to solicit requests or collect personal contact information from children under 18 years of age. If you have shared personal information about a child under 18 years of age, you represent that you have the authority to do so and authorize us to use that information in accordance with this Privacy Policy.
Your Rights
We take every reasonable step to ensure that the personal information that we process is accurate and, where necessary, kept up to date, and any of your personal information that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You can access, correct and update your personal information directly through the features provided on the Platform. You can remove certain non-mandatory information by logging into our website and visiting the Profile and Settings section. You can also write to us at the contact information provided below to assist you with these requests.
You have the option to withdraw the consent you have provided by writing to us at the contact details provided below. Please include “withdrawal of consent” in the subject line of your communication. We will verify these requests before acting on your request. However, please note that withdrawal of consent will not have a retroactive effect and will be subject to the terms of this Privacy Policy, the relevant Terms of Use and applicable law. In the event that you withdraw the consent provided to us under this Privacy Policy, such withdrawal may hinder your access to the Platform or limit the provision of our services to you for which we consider that information to be necessary.
Data Retention
We retain your personal information in accordance with applicable law, for a period no longer than is required for the purposes for which the information was collected or as required by any applicable law. However, we may retain data about you if we believe it may be necessary to prevent future fraud or abuse, to allow Persistent Digital Commerce Private Limited to exercise its legal rights and/ or defend against legal claims, or if required to do so by law or for other lawful purposes. We may continue to retain your data in anonymized form for analysis and research purposes.
Your Consent
By visiting our Platform or providing your information, you consent to the collection, storage, use, disclosure and other processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. When you provide us with personal information about others, you represent that you have the right to do so and allow us to use that information in accordance with this Privacy Policy.
By providing your personal information through the Platform or a partner platform or facility, you agree that we (including our other companies, affiliates, credit partners, technology partners, marketing channels, business partners, and other third parties such as the credit reporting agency) may contact you via SMS, instant messaging, telephone calls and/or email for the purposes set out in this Privacy Policy.
Changes to this Privacy Policy
Please check our Privacy Policy periodically for any changes. We may update this Privacy Policy to reflect changes in our information practices. We will notify you about significant changes by posting when our policy was last updated, posting a notice on our Platform, or sending you an email if required by applicable law.
Grievance Officer
In accordance with the IT Act, 2000, and the rules thereunder, the name and contact details of the grievance officer are provided below:
Mr. Prashant Singh Hada
Persistent Digital Commerce Private Limited
6 A, Nehru Colony, Thatipur
Gwalior – 474011, Madhya Pradesh, India
Email: support@pehchankidukan.in
Customer Support
If you have any questions, concerns or complaints regarding the collection or use of your personal information in accordance with this Privacy Policy, please contact us at support@pehchankidukan.in